About Jim Cathcart Jim Cathcart, CSP, CPAE, Author, Professional Speaker, Business Leader is the founder and CEO of Cathcart Institute, Inc. (founded in 1977), a for-profit think tank of advisors to Business Owners, Leaders and Executives in the areas of business strategy, executive development, professional speaking and sales improvement. His twenty-five years of study in applied behavioral science has resulted in The Acorn Principle, a comprehensive work designed to guide readers into an awareness of the many elements that make them who they are. This breakthrough work has achieved best-seller status online as well as through traditional hardbound book channels. In fact, it was the nation’s number two best selling e-book in the year 2000. (Stephen King had number one.)
As the author of thirteen books including Relationship Selling, and the upcoming book The Eight Competencies of Sales Leadership, Mr. Cathcart has long been a trendsetter in the business community. His belief is that the best way to achieve major goals is to develop the qualities of those who would reach such goals. In that way the goals become the natural by-product of your development. His Eight Competencies model incorporates all the skill-sets that are necessary to the attainment of sales leadership.
Among professional speakers Jim Cathcart is a world leader. Recipient of The Golden Gavel Award from Toastmasters International for 2001, Past President of the National Speakers Association (NSA), winner of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), and a long-time member of the exclusive Speakers Roundtable, 20 of the world's top speakers. Additionally, Mr. Cathcart sits on numerous boards of directors and is co-owner of The Professional Speaking Institute, Inc. and MentorU, a builder of private online learning centers.
Topics: • Leadership: Rethinking Ourselves For A New Era New technologies require new ways of thinking. Every day another standard practice becomes obsolete. To continue to grow and thrive we must learn to constantly Rethink: our markets, our systems, our relationships, our strategies and ourselves. The most popular methods of leadership, management, sales and service delivery are already dangerously out of date. This presentation combines stories, visuals, research and audience interaction to dramatically impact the way we think. • Relationship Selling Sometimes it is not your product or price that gets you the business, sometimes it is simply the way you connect with people. We need to rethink how we connect with our customers and suppliers, before our competition does. When Jim Cathcart wrote the book Relationship Selling it was considered revolutionary. Today it is considered standard practice. This presentation shows you what to listen for, how to be natural in your selling style, and how to connect with the underlying elements of buying psychology that most people never heard of.
• The Acorn Principle--- Helping People Grow The Acorn Principle is: "Your greatest, fastest and easiest growth always comes from your natural abilities." Every person can be very good at certain things, but most people don't know what those things are. Jim shows people how to find and grow their natural strengths so that they can always be self motivated. A fascinating exploration of what makes us who we are, and how to use it. • The Grandma Factor – Lifetime Customer Loyalty Everyone knows how to provide good service, our challenge is getting them to want to. The real magic in customer service comes from discretionary efforts, when people go beyond their job description. This begins with training people in how to think about: their role, their goal and the person they serve. When you don't find much meaning in what you do, you don't bring much value to what you do. This presentation focuses on the way systems, strategies, and relationships impact service. Jim teaches "The Grandma Factor" for building your clientele through UpServing.
